Latin Artists to Observe in 2021: Our 22 Picks

Will Alaina Castillo go for English or for Spanish? The Houston-born singer/songwriter navigates easily among the two languages, infusing both equally with a heady blend of R&B that boosts charming, breathy vocals. Most unquestionably one to enjoy, with possible to increase in lots of spaces. — LEILA COBO

Alex Rose (WK):

Signed to Walter Kolm’s newly launched WK Data, Puerto Rican Alex Rose has previously netted significant chart traction with “Jangueo,” the really catchy reggaetón/pop hit alongside Rafa Pabón. “Jangueo” put in 19 weeks on Spotify’s global 200 chart and made us dance a storm. But the functional Rose can go far more mellow in tracks like “Bendición” together with Emilia. — L.C.

Bizarrap (Dale Perform Documents)

Immediately after launching his job in 2017 by uploading videos on YouTube of freestyle battles, Argentine producer and DJ Bizarrap turned a drive driving Argentina’s trap movement. His Bzrp New music Session and Bzrp Freestyle Sessions on YouTube, which surpass the 100 million views, have authorized him to collaborate with fellow rising and promising lure artists from Argentina (Nicki Nicole, Nathy Peluso, and Cazzu), offering edgy and fireplace entice anthems. Signed to Dale Engage in Data, Bizarrap has solidified himself as the country’s go-to entice producer, and it is only a matter of time in advance of he helps make his crossover to the American marketplace. — GRISELDA FLORES

Cami (Common Songs Chile)

Chilean singer-songwriter Cami has created a identify for herself in the pop/rock entire world, thanks to her profound and achingly particular lyrics that touch on heartbreak, lust and grief. Her daring album Monstruo scored the rising artist her 1st Grammy nomination and is up for most effective Latin rock or alternate album. “Monstruo is a super intimate album. I wrote it from a darkish, susceptible location and in a state of transition,” Cami beforehand told Billboard. “It’s wonderful to see that these varieties of songs can link with persons.” The 24-year-old, who started actively playing the flute at 6 years aged, is now centered on her third album which she suggests will be tremendous “feminist” and “powerful.” — G.F. 

Carin Leon (Tamarindo Recordz): 

Although the Mexican singer/songwriter experienced been all over because 2014, as lead singer of grupo Arranke, he very seriously caught our eye only previous yr, when, in the middle of the pandemic, he released a two-portion live album of acoustic banda and norteno audio, Encerrados pero Enfiestados, which highlights his poignant vocals. Beyond the album, the singer positioned three songs on Billboard’s Very hot Latin Songs chart last calendar year on your own, such as “Me la aventé,” which invested 16 months on the chart.  His attractiveness goes over and above the realm of Mexican new music this 7 days, Spanish rapper C. Tangana declared he’s showcased in one particular of the collabs of his future album, El Madrileno. — L.C.

Chesca (Saban)

Saban Tunes Group’s uptempo pop guess attained her second No. 1 on Billboard’s Latin Airplay chart in October with “Te Quiero Child,” her Spanglish remake (along with Pitbull) of Frankie Valli’s “Are not able to Just take My Eyes Off You.” The achievement, next an earlier spell at the prime of the chart with “Further Up (Na Na Na Na Na),” also with Pitbull and Israeli pop duo Static Ben & El, lays the groundwork for a promising 2021. –-L.C.

Danny Felix (Fonovisa / Common Audio Group)

With singles these as “Impala Tumbado,” the Matt Hunter-assisted “Malas Decisiones,” and most not long ago, “Mala Experiencia,” Danny Felix is obtaining on the radar as a single of the promising newcomers in the Regional Mexican scene. The Phoenix-based mostly singer-songwriter and producer is identified as a single of the pioneers of the entice corridos movement, and has developed some of Natanael Cano’s most significant hits, including the remix of “Soy El Diablo” with Undesirable Bunny. Felix, who formed component of his family’s audio team at the age of 10, has also produced audio for Luis Coronel, Tito Tobellino Jr., and more. Not frightened to experiment, Felix fuses standard Mexican folk with hip-hop influences in his songs, and even sings in Spanglish. Felix’s debut album Vuelve drops on Jan. 29. — JESSICA ROIZ

Eladio Carrión (Rimas)

Eladio Carrión’s moodier, much more thoughtful brand name of entice stands out in a crowded space. Laced with instrumental intros and hugely own lyrics, his latest album, Monarca, landed at No. 8 on Billboard’s Latin Rhythm Albums chart — only his 2nd entry at any time on a Billboard chart (the very first remaining his 2020 album Sauce Boyz). The truth that the Kansas-born, Puerto Rican bred rapper is aiming high with comprehensive-size albums with a very clear identity presents us hope for his long run. — L.C.

Elena Rose (Guerrera de La Luz) 

Venezuelan singer-songwriter Elena Rose began 2021 with a bang. Credited as a single of the songwriters powering Selena Gomez’s “De Una Vez” – Gomez’s 1st Spanish-language one in almost a decade – and Daddy Yankee and Marc Anthony’s hit collab “De Vuelta Pa’ La Vuelta,” Rose has demonstrated her songwriting chops. The 25-calendar year-old, who in the previous has published for Becky G and Rauw Alejandro, manufactured her debut as a singer in 2020 with three empowering singles: “Sandunga,” “Fenomenal” and “La Ducha,” all of which place her soothing and soulful vocals at the forefront. — G.F. 

Evaluna Montaner (Sony U.S. Latin)

The youngest member of the Montaner loved ones is recognised equally for her non secular fare and for her uptempo, uplifting pop, like her strike one “Por primera vez” along with hubby Camilo. In 2021, expect a total-fledged album highlighting Montaner’s luminous vocals, all augmented by aid from Camilo and brothers Mau & Ricky Montaner — as well as her individual legion of diehard lovers, who’ve produced her a large TikTok and Instagram star. — L.C.

Jay Wheeler (Linked Songs / Empire)

Hailing from Guayamo, Puerto Rico, Jay Wheeler (real identify: Jose Angel Lopez Martinez) has positioned himself as one particular of the new intimate voices in reggaetón. His admirers even gave him the nickname “La Voz Favorita,” since of his melodic tone and heartfelt lyrics. Soon after becoming uncovered by DJ Nelson in 2018, Wheeler dropped his breakthrough 2020 hit “La Curiosidad” with Myke Towers, which landed on several Billboard charts which includes Latin Airplay, Billboard Global 200, and peaked at No. 5 on Sizzling Latin Tunes.  “My love for new music will come from when I was a child,” he explained to Billboard. “My mother, my father, and my grandmother sang in church and I would constantly watch musical films. I performed the piano in my church and I started making all sorts of beats when I bought my initially personal computer.” — J.R.

Junior H (Rancho Humilde)

A promising act in the regional Mexican realm, Junior H put two major 10 albums on Billboard‘s Top Latin Albums chart in 2020: Atrapado En Un Sueño debuted at No. 5 and Cruising With Junior H arrived at No. 9. Born and elevated in Guanajuato, Mexico, the 19-calendar year-old singer-songwriter – signed to Rancho Humilde – deftly fuses entice, R&B and sierreño in his typically nostalgic tunes, which provide as the perfect qualifications to his powerful lyrics. Junior H guarantees to go even further with his lyrics in his forthcoming album SadBoyz4Life because of in February. — G.F. 

Khea (Interscope Records)

With his raw lyrics about appreciate, heartbreak, and road existence, Khea (real title: Ivo Alfredo Thomas Serue) is aspect of the new wave that’s putting the Argentine lure and hip-hop scene on the map. He to start with obtained intercontinental recognition in 2017 with his sensual observe “Loca” that includes Cazzu and Duki, which was then remixed by Puerto Rican star Bad Bunny. Khea has considering the fact that unveiled a string of hits, these types of as “Vete,” “Como Le Digo,” and most not long ago his crew up with Natti Natasha and Prince Royce on the Lenny Santos-assisted “Ayer Me Llamo Mi Ex” remix, flaunting his sugary vocals and flexibility. Final 12 months, Billboard announced Khea’s signing to Interscope Records. — J.R.

La Ross Maria (829 MusicMundial)

La Ross Maria (genuine title: Rosa Maria Pineda) is a mounting Latina rapper hailing from the Dominican Republic, who kicked off her career in 2020 but is previously producing a buzz. In her single “Mi Regalo Mas Bonito,” the new talent flaunts her hoarse still delicate vocals in an empowering freestyle about respecting women and managing them like princesses. The teenager MC, who signed to record label 829Audio Mundial previous calendar year, by now been given the stamp of acceptance from Romeo Santos, whom seems on the remix to her “Tu Vas A Tener Que Explicarme.” La Ross kicked off 2021 with her reggaetón-pop observe “Mi Program Contigo.”  — J.R.

Manny Cruz (Manny Cruz)

Making the rounds because 2016, Dominican-dependent artist Manny Cruz is holding merengue songs alive, just one tune at a time. Brother of the Latin Grammy-winning Daniel Santacruz, Manny’s tropical fusions and experience-good new music have also garnered the notice of the Latin Recording Academy. A four-time Latin Grammy nominee, the merenguero was nominated for very best merengue/bachata album for Bailando Contigo and best tropical tune for his collaboration with Elvis Crespo on “Imaginarme Sin Ti” very last 12 months.  — J.R.

Maria Becerra (300 Leisure)

Climbing Argentine singer-songwriter Maria Becerra joined 300 Entertainment’s roster in 2020, turning into the initial Latin artist signed to the indie label. A standout in Argentina’s burgeoning entice scene, Becerra has still to drop a debut album, but she’s turned heads the earlier year with songs this sort of as “Tú Me Lo Haces Facil,” “High (Remix)” and “Animal,” which demonstrate off her flexibility, incorporating things of hip-hop, trap, and R&B. “I just want my audio to be listened to around the globe and come to be a primary feminine voice in Argentina,” she beforehand told Billboard— G.F.

Marca MP (Marca MP)

Marca MP fashioned in 2018, but it was their 2019 hit “El Güero” that brought them to mainstream prominence. Fueled by its good results on TikTok, the tune (about an honest, hardworking person) also received a strike remake by the trio together with Grupo Firme. Composed of Pedro “Chato” Vargas (vocals, composer), Diogenes Bojorquez Lopez (requinto, 2nd voice), and Esteban Salcedo (tuba), the younger Modesto, Calif.-dependent group is bringing their very own twist to banda, corrido, and Sierreña tunes. Marca MP is at the moment nominated at the 2021 Premio Lo Nuestro for Sierreño song of the yr for “El Güero.” — J.R. 

Nathy Peluso (Sony New music Latin)

With a degree in Pedagogy in visual arts and dance, the latter is a vital element of Nathy Peluso’s new music video clips and performances. But aside from her intense choreography, Peluso’s soulful vocals and unapologetic, in-your-face lyrics have gotten her on the map as a accurate a single-of-a-kind artist. The Argentine-born, Barcelona-centered sensation, a present viral star with her Bizarrap-made “BZRP New music Classes #36,” was a two-time nominee at the 2020 Latin Grammys. She discovered and commenced discovering her talent when she would publish street poetry and rap bars as portion of the then-underground hip-hop movement in Spain. “My music has an genuine id. If I produce audio from the coronary heart, it will usually be diverse,” she instructed Billboard. “Summarizing it to a person style or a particular style would be lying to you.” — J.R.

Nuevo Elemento (Sony Audio Latin)

Crowned as the winners of Tengo Talento, Mucho Talento’s 23rd period, Nuevo Elemento grew to become the initially-ever regional Mexican boy band to strike the mainstream. Composed of Lilo Bermúdez, Yahir Garduño, Danny Rea, Carlos Gabriel and Hector Osobampo, the band is now signed to Sony Music Latin, and their very first solitary — a mariachi-fashion ballad titled “No Andes Con Nadie” — previewed Nuevo Elemento’s debut album, which is set to fall this calendar year. They guarantee the LP will be an eclectic set, to reflect its members’ versatility and diverse voices. “Which is what I enjoy about the venture — that we get to sing banda, mariachi, norteño, a very little little bit of almost everything,” states 21-yr-outdated member Danny Rea. “That’s only attainable for the reason that we all occur from distinct backgrounds.” — G.F. 

Ovy on the Drums (Warner):

Most people know Ovy on the Drums (real name: Daniel Oviedo) as the producer to key stars, like Karol G, for whom he’s worked on in major hits like “Bichota.” But for the previous year, the Colombian-born producer and composer has also delved deeper into his job asa singer, signing with Warner as a recording artist and releasing tracks with a Caribbean really feel with the likes of Mau & Ricky (“Sigo Buscandote”).  Now, Ovy has started the calendar year placing his to start with-ever observe on Billboard’s Warm Latin Tunes chart. “Miedito o Qué?” featuring Danny Ocean and pal Karol G has invested two months on the chart.

 

Silvana Estrada (Glassnote Documents)

In 2020, Mexican singer-songwriter-producer Silvana Estrada became the initially Latin artist to be signed to indie label Glassnote Data. The Natalia Lafourcade-permitted artist has demonstrated off her commanding, deep and spectacular vocals on her experience-good and personal pop-people tracks, this kind of as “Para Siempre” and “Carta.” “I sing my music and I really feel excellent,” Estada formerly instructed Billboard. “And the miraculous factor is that they make the persons who hear them experience fantastic far too.” — G.F. 

Yeison Jiménez (Fonovisa/Universal)

We’ve all read about regional Mexican tunes — but how about regional Colombian tunes? Enter Yeison Jiménez, who meshes his own Colombian components and instrumentation with regional Mexican instruments like trumpets, accordion and violin. It is a yummy blend which is rapidly getting traction inside of Colombia. Outside the house, Jiménez is shaping up to be the country’s most likely new musical ambassador. — L.C.