Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation – Retail Times

Dancing Trousers

Iconic high street optician Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation). Ekimetrics will help Specsavers embed frequent learnings into both strategic and day-to-day planning of marketing activity, and media laydown and spend. The three-year project will deliver an ‘always on’, detailed understanding […]

Legal Professional General James Points Report Detailing Tens Of Millions Of Faux Comments, Revealing Secret Marketing Campaign To Affect Fccs 2017 Repeal Of Net Neutrality Guidelines

Dancing Trousers

A key pillar of the World Health Organization’s transformation agenda was to make it a modern data-driven group and to have a measurable impact on the lives of people we serve. WHO’s Global Programme of Work thirteen General has impression measurement at its centre with specific indicators based on the […]