Iconic high street optician Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation). Ekimetrics will help Specsavers embed frequent learnings into both strategic and day-to-day planning of marketing activity, and media laydown and spend. The three-year project will deliver an ‘always on’, detailed understanding […]
Marketing
What’s Your Halloween IQ… In the Digital Marketing World? – Blog
October 3, 2022 / By Sandy Are you a digital marketing Jedi Master or a total novice when it comes to promoting your business online? Halloween is coming close, so check what you know about it.. Take a fun quiz to find out what your Halloween IQ is as you […]
Retail Store Profiling Software Can Drive Your In-Store Marketing
Online retailers have their limitations when it comes to serving customers on an urgent basis. According to Google/Ipsos, nearly 80% of shoppers go to store to buy when they have an item they need or want immediately. Retail stores are still in high demand and this is one of many […]
What is Ethical Marketing? — Sharon Z Jewelry
Yes – it takes commitment and a willingness to change. Last month, I joined the Ethical Move community of consultants, writers, marketers and more – folks who are committed to learning new ways of doing business and unlearning old behaviors. Why Join a Community? Going against the grain of an […]
‘Put your audience at the heart of the story’ – Driving the Marketing campaign, Samsung Awesome Upskills by Ketchum
What was the campaign, in a nutshell? The nation’s enjoy for dance has exploded the past yr, specifically on social media. But we uncovered the tension that a third of men and women are anxious about receiving again on dancefloors IRL. So, we partnered with Diversity star and TikTok pro […]
Legal Professional General James Points Report Detailing Tens Of Millions Of Faux Comments, Revealing Secret Marketing Campaign To Affect Fccs 2017 Repeal Of Net Neutrality Guidelines
A key pillar of the World Health Organization’s transformation agenda was to make it a modern data-driven group and to have a measurable impact on the lives of people we serve. WHO’s Global Programme of Work thirteen General has impression measurement at its centre with specific indicators based on the […]
Christie Brinkley and daughters pose for stunning style marketing campaign
© Offered by Everyday Mail MailOnline symbol She was the toast of the vogue scene again in the 1980s but can continue to much more than hold her individual together with her stunningly attractive daughters. Christie Brinkley appeared in a fantastic new trend campaign for the denim brand name NYDJ […]