Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation – Retail Times

Iconic high street optician Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation). Ekimetrics will help Specsavers embed frequent learnings into both strategic and day-to-day planning of marketing activity, and media laydown and spend. The three-year project will deliver an ‘always on’, detailed understanding […]