As a business owner, you know that the first impression is always the most important. And when it comes to your products, the first thing potential customers see is the label. So it’s important to make sure that your labels are designed in a way that catches people’s attention and makes your products stand out from the competition. Here are 5 ways to optimize your product labels for greater visibility:
1. Use contrasting colours for your text and background for greater visibility
Using contrasting colours is a great way to make your labels more visible. By pairing a light background colour with dark text, or vice versa, you’ll make sure that your text is easily visible and catches people’s attention. Also, be sure to consider your product’s or packaging’s base colour before choosing a label. After all, pastel on pastel is not always easy to read.
2. Make sure your text is large and easy to read
Speaking of easy to read, another important factor to consider when designing your product labels is the size and font of your text. You want to make sure that your text is large enough to be easily readable, even from a distance. And using a simple, clean font will also help ensure that your text is legible. So when it comes to choosing the right size and font for your labels, err on the side of making it larger and simpler.
3. Choose standout materials for a polished look
The materials you use for your product labels can also make a big difference in how visible and professional they look. For a more polished look, consider using materials with a glossy or metallic finish. By choosing standout materials for your product labels, you’ll give them a polished look that will help them stand out from the competition and turn heads!
4. Create a custom shape that represents your business
If you want your product labels to truly represent your brand, consider creating a custom shape for them. This could be anything from a simple logo to a more intricate design. By having a custom shape for your product labels, you’ll make them instantly recognizable and give your products a unique look that will help them stand out from the rest. Look out for die cut labels if you are after a custom shape.
5. Label all of your products with the same design for a cohesive look
Once you’ve designed the perfect label for your products, it’s important to make sure that all of your products are labelled with the same design. This will give your product line a cohesive look that will make it more professional and easier for customers to identify. That does not only include your product labels, but also your labels for packaging and logo labels.
By following these tips, you can be sure that your product labels are designed in a way that will make them more visible and help your products stand out from the competition. So if you’re looking to give your product line a boost, make sure to optimize your product labels for greater visibility.