Specsavers partners with Ekimetrics to transform Marketing Mix Optimisation – Retail Times

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Iconic high street optician Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation). Ekimetrics will help Specsavers embed frequent learnings into both strategic and day-to-day planning of marketing activity, and media laydown and spend. The three-year project will deliver an ‘always on’, detailed understanding […]

Slow-Fashion Sunday: Shoes That Last

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I’ve had slow-fashion shoes on my mind for about a month now — ever since I took a long-delayed trip to Cobbler Concierge for some shoe repairs. I used to take shoes in need of TLC to “the guy around the corner.” (There’s always a guy around the corner in […]

Different Ear Piercing Types & Healing Times

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Ear piercings are trending more than ever. Everything from rows of cartilage rings to micro constellation piercings are gaining popularity and inspiring us to find new ways to customize our jewelry vibes. This article includes a list of 12 ear piercing spots and what to expect when you have them […]

Part 2: Creating Actionable Dashboards

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By Jim Lewis, CEO Enhanced Retail Solutions LLC Last week we talked about the benefit of creating dashboards that provide actionable insights. In Part 2, we are going to show that action in real world use. Visiting Stores This week I had the pleasure of touring stores in the Mid-West. […]

Paula’s Choice Niacinamide Body Serum

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[unpaid/sample/affiliate/ad] I was curious about this 5% niacinamide serum for the body so I’ve tried over a few days just to see if there’s any discernible benefit. At this point, I think I could say I feel it rather than see it. As a reminder, I take supplements that mean […]