12 months after launching the People/Entertainment Weekly Network — PEN for short — Time Inc. has scrapped the call for a less difficult moniker: People TV.
The free, ad-supported online-video community includes short- and long-shape programming overlaying celebrities, pop culture, lifestyle, and human-hobby tales. Since its September 2016 debut, the community has brought greater than one hundred million perspectives of its content material and its apps had been downloaded greater than 2 million times, in keeping with Time Inc.
While the rebranding drops EW from the call, Time Inc. stated Entertainment Weekly Studios “will keep making a contribution extensively to People TV programming.” The business enterprise stated it made the transfer to leverage People magazine’s “recognizable and iconic” brand (and there’s no argument it’s greater identifiable than “PEN”).
Time Inc. this summertime season removed three hundred jobs, as a part of a broader restructuring and strategic shift closer to video. That got here after the business enterprise in April ended talks to promote itself too involved bidders.
Along with the PeoplesTV call change, Time Inc. introduced highlights of the OTT community’s 2017-18 programming lineup:
“Shelf Life”: Jill Adams, Oprah’s Book Club, and unique tasks manufacturer, hosts discussions on must-study books for the autumn curated through People and Entertainment Weekly e-book editors, with interviews of authors Roz Chats, Ken Follett, and Ruth Ware. (Premieres fall 2017; produced through People TV)
“Family Portrait”: Douc-collection approximately numerous households throughout the country, aiming to debunk the “traditional American family” stereotype. (Premieres November 2017; produced through SoulPancake)
“Paws & Claws”: Series compiling all the adorable, viral, and buzzworthy animal tales of the week. (Premieres wintry weather 2017; produced through People TV)
“Entertainment Weekly: Hollywood True Crime”: Series digs up scandals from the showbiz world, promising never-before-advised tales. (Premieres 2018; produced through Entertainment Weekly Studios)
“Sizing Up the Dress”: Reality collection following soon-to-be brides choosing out their robes at Chicago’s Haute & Co. Bridal Boutique, which makes a specialty of plus-length dresses. (Premieres 2018; produced through Authentic Entertainment)
Returning indicates include “Fan Forum Live: Survivor” season 2, hosted through Andrea Boehlke (premiering Sept. 27); “The Jess Cagle Interview,” hosted through the People editor-in-leader; “Dirty Laundry,” hosted through In Style editor-in-leader Laura Brown; and “Entertainment Weekly Cast Reunions.” Time Inc. stated, “Entertainment Weekly Cast Reunions: Buffy the Vampire Slayer” is the community’s most-regarded episode to date. more
Live occasions will remain a part of the programming blend as well, and People TV has set three-day insurance plans for this weekend’s 69th Primetime Emmy Awards.
That will begin Friday with People TV co-sponsoring Entertainment Weekly’s pre-Emmy celebration at the Sunset Tower Hotel. On Saturday, People TV may be an imparting sponsor of the eleventh Annual “Evening Before,” reaping rewards the Motion Picture & Television Fund. Then on Sunday, the community will air “People & Entertainment Weekly Emmys Red Carpet Live,” hosted through People deputy editor JD Heyman and Lola Opunake (host of People TV’s “Entertainment Weekly: The Show”) beginning at three p.m. PT. People TV’s Emmy’s insurance can even flow stay on Twitter.
Susanne Mei, formerly Time Inc.’s director of enterprise improvement for video, is People TV’s widespread manager. JJ Miller is VP of People TV programming and govt manufacturer of Time Inc.’s Style and Entertainment Group. more
People TV is to be had on peopletv.com, iOS and Android devices, Apple TV, Roku players, Amazon Fire TV, Pluto TV, Xumo, Google’s Chromecast, and Comcast Xfinity.