A heartbreaking blizzard heralds tough Christmas for Billings 100 many years in the past | Heritage

The city’s several downtown department stores ordered total-webpage commercials in The Gazette touting the most recent fashions, which bundled skirts raised somewhere previously mentioned the ankle, but down below the knee.



An ad from the The Billings Gazette from Dec. 12, 1920.




From Thanksgiving by Christmas, Pass up Lincoln, an staff of the Northern Resort, could be relied on by dozens of male attendees for her buying tips.

“Sweethearts and wives all above the place may perhaps thank her simply because they been given appropriate presents rather than the nondescript points which probably would have been handed them by the parcel write-up messengers if these males had been left to their possess gadgets,’’ The Gazette noted.

About 80 p.c of the adult men believed silk stockings were the fantastic gift and the other 20 % ordered blouses and furs.



Fur coats

The mink wrap marketed in 1920 for $2,000 would be about $26,000 to present day dollars. 




The Submit Workplace employed 12 excess clerks and carriers who labored through Christmas Working day. Postmaster T.C. Armitage mentioned that the number of outgoing offers set new data, but the selection of incoming parcels had been “appreciably less.”

“By which, it would show up, that Billings experienced more funds to devote on offers this year than other metropolitan areas,’’ he explained to the newspaper.

Not for the to start with or previous time, the Magic Metropolis was prospering when the economic system faltered practically everywhere else. The state as a entire was moving into a yearlong depression as it readjusted to a peacetime economic climate in the aftermath of Planet War I.