Although we won’t be able to collect in golf equipment, Melanie C, formerly Sporty Spice of the ever-iconic Spice Girls, has been pumping out large occasion tracks. “Into You,” lifted off the deluxe version of her 2020 self-titled album, is an explosive 4-to-the-flooring solitary, and its accompanying music video puts the pop singer entrance and centre. “I really like this keep track of,” Melanie C says. “It would make me want to toss myself about the dance floor.”
The “Into You” visual casts Melanie C alone in neon-colored washes and multi-patterned lights. Stylist and director Graham Cruz is driving the treatment, saying they “shot the online video in a straightforward black area with dynamic lights setups to evoke the feeling of club dance floors. It really is all about Melanie finding dropped in the tunes, dancing with pure abandon.”
https://www.youtube.com/observe?v=kve6B2adSWA
Obtaining now collaborated with Melanie C on several projects, Cruz says she’s the “hardest operating performer” he’s ever achieved. “From the minute she hits the set, she is on and serving challenging,” Cruz adds, which is why he felt confident fitting an ambitious range of lighting setups with outfit variations for every single in a single-day shoot. Cruz “realized Melanie would produce on each individual solitary consider.”
Melanie C is styled in a combine of substantial style — Mugler, David Koma, Region — with some rising designers, from Paula Knorr to DNAME. “The trend seems are some of the most revealing we’ve ever seen Melanie in,” Cruz suggests. “From the entire body-hugging silver Mugler glimpse to the significant-lower Agent Provocateur bodysuit, I required items that would emphasize Melanie’s amazing dance moves and head-blowing physique.”
For Spice Ladies enthusiasts, Cruz slipped in nods to Sporty Spice’s trademark seems. Her iconic ponytail, for instance, has been reinvented in the variety of AREA’s crystal headpiece, even though her signature tearaway trousers and halter best have been reimagined with the white, split side Paula Knorr trousers and Gemy Maalouf’s embellished prime. (In Cruz’s collages, above, he outlines every search showcased in the “Into You” video clip solely for PAPER.)
“I experienced this kind of pleasurable on this online video,” Melanie C suggests. “We in essence had a working day of dressing up, posing and dancing about to one particular of my beloved tracks from my new album. What superior way to get above the COVID blues.”
Shots courtesy of Melanie C/ Graham Cruz
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