Parlophone Records’ London-centered dance label FFRR has disclosed aspects of its up to date brand name identification, like a refresh of its symbol.
The unveiling of the new brand, created in partnership with graphic designer and music, artwork and style designer Trevor Jackson, follows the announcement that broadly revered new music executive and DJ, Andy Daniell, has taken the helm at the label.
As aspect of the refresh, the label has also reintroduced the tagline “Music That Moves You” – a phrase that was made use of on a run of record sleeves produced in the early 90s.
Later this month, the label will also launch its new webstore – www.ffrrecords.com – stocking distinctive goods and vinyl releases.
The initially artist releases under the new branding will be Storm Queen’s For A Fool (pictured key), the fourth launch by American producer, songwriter, remixer and DJ Morgan Geist below the Storm Queen moniker, which is out now, followed by BURNS’ Loving Contact EP on February 12.
In other places, FFRR has also introduced that highly regarded govt Evie Grain has joined the label as Advertising and marketing Manager.
Grain joins most just lately from BMG wherever she was Dance Label Supervisor, overseeing the manufacturer and advertising tactics for Fatboy Slender, Salsoul Records, and Strictly Rhythm.
Considering that Daniel’s arrival at the conclude of 2019, FFRR has loved accomplishment with Diplo & SIDEPIECE’s On My Intellect, Alan Fitzpatrick vs Patrice Rushen’s Haven’t You Read and Obskür’s Bayside.
They have also welcomed artists these types of as Eats Anything, Sam Gellaitry and Sonny Fodera to the FFRR roster.
“There’s fresh energy and invigorated intent within FFRR and I desired that to be reflected in the brand name id.”
Andy Daniell, FFRR
Daniell said: “There’s clean strength and invigorated intent within FFRR and I needed that to be reflected in the model id.
“I knew from the begin that I desired to do the job with Trevor on this and that he’d be as committed to finding this appropriate as I was.
“We expended a whole lot of time delving into the label archives, heading as a result of old imagery and assets but, at the same time, while we wanted the legacy to information us, we needed to make certain it didn’t constrain us.
Extra Daniell: “The updated logo’s electrical power is in its simplicity the style requires the common FFRR aesthetic and modernizes it in a way that will have an effects in today’s fashionable, electronic world.
“The black, white and gray color palette is encouraged by the main colors that have been with the label considering the fact that the starting and, although we have taken out the well known FFRR ear from the logo, it is continue to at the coronary heart of the branding and its visual language.
“Trevor’s finished a fantastic position capturing the essence of FFRR in a refreshing and respectful way and we hope music admirers will adore it as significantly as we do.”
“There’s been a big stage of respect to what is absent in advance of in just about every phase of this procedure, and Andy’s enthusiasm and vision for the label have played a big part in each final decision that’s been manufactured.”
Trevor Jackson added: “I approached the rebranding of FFRR cautiously at very first, entirely knowledgeable of the label’s legacy and importance of its existing emblem.
“I was a significant supporter of the label, so it was similarly as fascinating as it was in the beginning complicated to perform on this project.
“I firmly imagine a sturdy emblem identity must be successful on its personal deserves, not by using a precise affiliation or unified nostalgia.
“FFRR going ahead is not a heritage label, and even though its again catalog and background is remarkably vital and ought to definitely be embraced, that should not immediate its identification in the upcoming.
“The elements utilised right relate to FFRR’s very best recognised classic period and have been visually remixed, refined and reconstructed for these days and tomorrow. It is been quite important for me to keep the spirit and energy of the existing brand while redeveloping it.
“There’s been a large level of respect to what’s absent just before in every single stage of this approach, and Andy’s enthusiasm and vision for the label have performed a significant role in every single final decision that’s been made.”
“Dance audio is as culturally vivid currently as ever and FFRR stays massively vital to the upcoming of the Parlophone label.”
Mark Mitchell and Nick Burgess, Parlophone Information
Mark Mitchell and Nick Burgess, Co-Presidents, Parlophone Information, explained: “Dance music is as culturally lively nowadays as ever and FFRR stays massively vital to the future of the Parlophone label.
“We have huge ambitions for FFRR and want it to build alone as the selection one house for electronic artists in the British isles, concurrently offering wonderful hit information and culturally essential artists.
“We’ve found the rebrand of FFRR amazingly invigorating, and the smooth, but respectful, evolution of the identification that Andy, Trevor, and the relaxation of the team have labored on, encapsulates what we want to be – a long term-pondering firm that’s constructing on an illustrious previous – and we’re enthusiastic to be starting up this next chapter.”
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